Facebook was not the center of this debate at all. The debate and the regulation are about differential pricing. The movement started in opposition of Airtel (an Indian company) and people en-masse downvoted Flipkart (an Indian company) for participating. People have praised Google (a western company)'s Project Loon for respecting Net Neutrality and installing free wi-fi in railway stations.

The criticism of FreeBasics would have gone to Reliance (an Indian company) if Facebook hadn't started this high-decibel campaign with two full pages of ads with heading "What Net Neutrality activists are not telling you". FB wanted the attention so they got it.