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They effectively destroyed Facebook when they got rid of all of the college class info -- all of the curated content that had to be done on a school-by-school basis. When they got rid of groups (before later re-adding them). The newsfeed.

There was a time somewhere in 2006-2007 where Facebook was an utter shell of its former self, looked weird, and wasn't particularly useful.

And the amazing thing was, they were right. They did what they needed to do to pivot from what it was (a college information source) into a global social network superpower. It sort of reminds me of the Steve Jobs quote where if you don't cannibalize your own products, someone else will.



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