A/B pricing has just as good of a chance of destroying your business. Far more "everyday" users than you'd expect will Google your company for coupon codes, discount opportunities, etc. The very moment that someone sees a $20 price for them, and finds out that other people are paying $10-15 - you've just lost a customer.
People like to think they're being clever by A/B testing their prices. The fact is enough people are smart enough to figure out that their "A" slot is worse than the "B" slot you've given other people.
People like to think they're being clever by A/B testing their prices. The fact is enough people are smart enough to figure out that their "A" slot is worse than the "B" slot you've given other people.