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I generally agree. OTOH, it's not as if this stuff cannot be measured at all.

The problem is that what are really just "somewhat interesting observations" tend to be sold (or interpreted) as much more "actionable" than they really are. That is, the implication is that if you go out and do these four things, you'll be successful too.

Seems like 99% of business and self-help advice boils down to this formula.



The lack of science in business blows me away given the money involved.




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