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This is related to the Gell-Mann-Griffin amnesia effect;

whereby immediately after reading about the Gell-Mann amnesia effect, the reader forgets about the Gell-Mann amnesia effect. This effect and it's related origin's anti-memetic properties lead to the constant rediscovery and dissemination of materials related to said effects.



I'm surprised no one has coined the full recursive version of the effect :).




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