Like any community, the SV startup community falls for clickbait, and given the upvotes here it certainly drove traffic both to the IH site and to the topic company's site.
I always check comments before reading unless it's a topic or site I generally trust. I end up reading things I wouldn't have from title alone, and not bothering with a lot of others.
e.g. In arriving in this topic I clearly see I dislike the spam business model, the method, and have no reason at all to read the article.
Yet I just commented and upvoted you, and flagged the submission. :p
