It's good to see them putting the emphasis on eating less meat rather than cutting it out entirely. I do eat meat but I find myself eating less and less these days as non-meat alternatives become more appealing to me. I also don't eat "cheap" meat as I'm concerned about animal welfare. But I do take offense to vegans telling me that I'm evil because I don't fully embrace their choice of lifestyle and I'm sure most meat-eaters feel the same way.
Not all vegans think like this. I'm a vegetarian, but I really don't think, that I am a better person than meat eater. :)
ETA: btw great job making effort to partly cut out meat from your diet. I myself want to become vegan, but I just can't switch immediately. IMO there is nothing wrong with gradual approach.
