Lots of articles have linkbait titles and promote books. Few resonate on here. That article resonated on here becuase a lot of people on the site are intimatedly familar with pros & cons of the style of mothership described in the book.
I don't really see what point you are trying to make.
Clicking into a long-copy ad is different from clicking from an ad to the thing it is selling. I consume advertising (especially the funny, viral kind) all the time; I just never feel motivated by it to buy what it's selling.
I don't really see what point you are trying to make.