Thank you for asking. I’ve had success using the Challenger Sale model, otherwise known as Insight Selling.
This gives a logical framework for presenting people with new information - starting with a 10,000 foot view of how ‘the world has changed’ and gradually going into more detail about how this change will impact them before providing a solution. [1]
Where it really excels is enabling you to ‘bundle’ ideas into a larger trend, which others may not have seen as connected in the past. Depending on your background, using a sales framework may seem ‘icky’ but it’s a fairly tried and true method of presenting information.
In terms of books, other than Challenger Sale and Challenger Customer I can recommend To Sell is Human by Dan Pink, Made to Stick by Chip and Dan Heath and How to Deliver a Ted Talk.
An area where you can get a huge leg up over others is in use of PowerPoint / Google Slides. Most people are terrible at it, so if you can deliver a presentation which is 15% better than most you will be at a huge advantage also. The key here is not to see PowerPoint as a tool for conveying information, but as a tool for creating pitches. If you treat every new idea you present as a ‘pitch’ it will transform your effectiveness.
In the same way as gift wrapping a gift ‘elevates’ the gift, wrapping an idea or proposal in a presentation means it’s automatically taken more seriously.
This gives a logical framework for presenting people with new information - starting with a 10,000 foot view of how ‘the world has changed’ and gradually going into more detail about how this change will impact them before providing a solution. [1]
Where it really excels is enabling you to ‘bundle’ ideas into a larger trend, which others may not have seen as connected in the past. Depending on your background, using a sales framework may seem ‘icky’ but it’s a fairly tried and true method of presenting information.
In terms of books, other than Challenger Sale and Challenger Customer I can recommend To Sell is Human by Dan Pink, Made to Stick by Chip and Dan Heath and How to Deliver a Ted Talk.
An area where you can get a huge leg up over others is in use of PowerPoint / Google Slides. Most people are terrible at it, so if you can deliver a presentation which is 15% better than most you will be at a huge advantage also. The key here is not to see PowerPoint as a tool for conveying information, but as a tool for creating pitches. If you treat every new idea you present as a ‘pitch’ it will transform your effectiveness.
In the same way as gift wrapping a gift ‘elevates’ the gift, wrapping an idea or proposal in a presentation means it’s automatically taken more seriously.
[1] https://blog.hubspot.com/sales/insight-selling-better-pitch