Thanks. I think another key part is that social networks get huge. They get thousands of employees, billions in investment, etc. This makes them fragile, and forces them down certain paths. If I stay small then I’m not handicapped by forced expectation of user engagement or growth.

I agree with you about the danger of low friction amplification of messages. My hope is that if users can amplify messages but they get no social credit for it, it will dampen down this behavior.