But that stuff is particularly relevant for non-owners as well and thus must be judged primarily through the eyes of non-owners. It doesn't matter whether Tesla pays anyone for screen time or whatever to get their message to receptive eyeballs - these eyeballs are those of non-owners which Tesla wants to convert to Tesla owners, that's the point.

The ban in question relates to any kind of marketing material, whether it is on Tesla's website or part of advertisement billboards.