Many statistics have shown that younger generations are less likely to drink: https://www.bbc.co.uk/news/uk-45807152 (among many other things: https://www.bbc.co.uk/news/44880278) so it seams like staying sober is becoming more normalised. The recent growth of non-alcoholic drinks and bars certainly suggests that.
I imagine that since drinking is a social activity, without the social pressure to drink many are simply forgoing it entirely - which itself acts as a feedback loop that further reduces the social pressure to drink. I think a lot of people are discovering that you really don't need alcohol as a kind of "social lubricator" to have a great time out.
I imagine that since drinking is a social activity, without the social pressure to drink many are simply forgoing it entirely - which itself acts as a feedback loop that further reduces the social pressure to drink. I think a lot of people are discovering that you really don't need alcohol as a kind of "social lubricator" to have a great time out.