Yes, Yeti coolers are generally the most expensive coolers. But if that was the only reason for their high price point, we would see alternative rotomolded coolers of similar quality that are significantly cheaper, not just the 10-33% we tend to see in the market.
Yeti 45: $300
Engel 45: $275
RTIC 45: $200
Sure, $300 is quite a bit more expensive than $200, but they're also not the same:
- Yet 3 years vs RTIC 1 year warranty
- Yeti performs better
- Yeti has better design (form & function)
- You can pick up a Yeti at your local REI vs RTIC is only available DTC
- Yeti is a household, lifestyle brand, that's done the work to create this market (alternatives would most likely not exist without Yeti doing this work)
The difference between a Rolex and another watch that has the same capability is a couple orders of magnitude apart in price. $200 vs $300 on a cooler isn't that big of a difference.
Yeti 45: $300
Engel 45: $275
RTIC 45: $200
Sure, $300 is quite a bit more expensive than $200, but they're also not the same:
- Yet 3 years vs RTIC 1 year warranty
- Yeti performs better
- Yeti has better design (form & function)
- You can pick up a Yeti at your local REI vs RTIC is only available DTC
- Yeti is a household, lifestyle brand, that's done the work to create this market (alternatives would most likely not exist without Yeti doing this work)
The difference between a Rolex and another watch that has the same capability is a couple orders of magnitude apart in price. $200 vs $300 on a cooler isn't that big of a difference.