I'm perfectly fine with businesses that use intrusive ads going out of business - none of this is essential to my well being. The onus is on them to find revenue gathering methods that don't suck, not me.
And before you say "but creators have to make money too" - independent art gets created just fine without capitalistic motives, and I vastly prefer the patreon model, or just paying up front for larger content (documentaries, games, films etc).
(Although in this particular case, I'm pretty fine with the sponsor method with most of the creators I watch on youtube - there's definitely a line where it could get overbearing, but for the most part it's pretty easy to skip if you want and the brand they're shilling still gets shown to you over and over again so the advertisers aren't really losing out).
(Also chiming in with the "I do pay for YouTube premium" gang as well).
One thing I absolutely despise about "creators have to make money" is when some of those creators actually use YouTube to cram their shitty music down my throat via ads while I'm playing some other, completely different music that I actually chose.
It's grotesque that they think this is an ideal way to promote fan appreciation. I mean, the music styles don't even sync: You could be listening to Bach, with a playback history that clearly shows a preference for classical music, and some idiotic teen pop song by some attention-desperate, barely known singer starts playing via ad, which if you don't click to skip it (say you're in the kitchen with your hands dirty while listening to your interrupted Bach) will play FULLY for its entire 3 to 4 minute duration. Just bloody stupid...
And before you say "but creators have to make money too" - independent art gets created just fine without capitalistic motives, and I vastly prefer the patreon model, or just paying up front for larger content (documentaries, games, films etc).
(Although in this particular case, I'm pretty fine with the sponsor method with most of the creators I watch on youtube - there's definitely a line where it could get overbearing, but for the most part it's pretty easy to skip if you want and the brand they're shilling still gets shown to you over and over again so the advertisers aren't really losing out).
(Also chiming in with the "I do pay for YouTube premium" gang as well).