My point that I try to make is that "Advertising works" is nonsense statement (that statement is attempt to advertise itself), and proof given in article therefore also nonsense,
Advertising is not true and false kind of thing. (works or doesn't work) Nature of advertising is like tricks . it can be revealed in some moment in time. so advertising must adapt. and it wont work in 100% of cases and all the time.(Proof: go look at advertisments in 50s and look them today, notice any difference?) so it is not 1 or 0 like in computers , but is in scales and dynamic.
