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> NFC hardware chip with a private key inside the watch, such that anyone could wave their phone over their watch and verify that the chip’s cert was indeed signed by Rolex.

This is an excellent idea and I am now wondering why luxury brands haven't started doing this. It would be super hot. One would do it and suddenly they would all be doing it. Watches, handbags, shoes, whatever



Luxury watch brands prevent copycats by making the watches hard to copy using special alloys (Rolex), glass techniques (AP) etc.

And fashion brands iterate quickly on their designs so when you see fake LV bags it already looks dated.




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