Another way to phrase it: marketing identifies with words and examples a problem that you haven't been able to isolate for one of a dozen reasons from inattention to time crunch to insufficient expertise in the problem domain--so they can sell you the solution.
Sometimes, anyway, on the last part. There is marketing (as anyone who's ever studied advertising) that doesn't even try to sell you anything because there's value in the knock-on growth of awareness and an expanding or top-of-mind market (the canonical example being Campbell Soup's "Soup Is Good Food" advertising campaign).
Sometimes, anyway, on the last part. There is marketing (as anyone who's ever studied advertising) that doesn't even try to sell you anything because there's value in the knock-on growth of awareness and an expanding or top-of-mind market (the canonical example being Campbell Soup's "Soup Is Good Food" advertising campaign).