You can't sustainably market a product users don't find valuable.
Based on the above two, people would rather focus on pattern copy / incremental improvements vs big risks.
Sometimes, something IS extremely valuable that breaks existing patterns.
It's important that marketing is bought into why it's breaking the existing patterns. If they are, they will market it.
To your Nintendo example, I don't know anything about how they work. But you may be surprised that seemingly-disparate games may actually fit a known success pattern internally. They know their audience and what they value, and new XYZ game fits that pattern.
Does Oracle really need marketing? I thought their cash cow is exploitive contracts and markets they've captured through onerous certification requirements, such as for government work.
You can't sustainably market a product users don't find valuable.
Based on the above two, people would rather focus on pattern copy / incremental improvements vs big risks.
Sometimes, something IS extremely valuable that breaks existing patterns.
It's important that marketing is bought into why it's breaking the existing patterns. If they are, they will market it.
To your Nintendo example, I don't know anything about how they work. But you may be surprised that seemingly-disparate games may actually fit a known success pattern internally. They know their audience and what they value, and new XYZ game fits that pattern.