Marketing, in the hands of skilled, experienced marketers should not be noticeable since it optimizes audience, message, channel, and delivery.
Unfortunately most marketers are talentless hacks with poor skills who apply the same hammers to every problem, whether or not they are nails. Advertising? Email blasts? Social media? Influencers? Most so-called marketers these days just throw spaghetti at the walls and see what sticks. This is especially the case in tech marketing. The higher you go in the organization, the worse it gets. Some of the most incompetent marketers have titles such as Chief Marketing Officer and VP Marketing. That doesn't absolve lower-level titles who seem to just be skilled at "field marketing" or "event marketing" and hire PR firms who try to get "earned media" and pray to the SEO gods. Many of the reason why tech folks dislike marketing is not because of marketing, but because of the marketers.
Unfortunately most marketers are talentless hacks with poor skills who apply the same hammers to every problem, whether or not they are nails. Advertising? Email blasts? Social media? Influencers? Most so-called marketers these days just throw spaghetti at the walls and see what sticks. This is especially the case in tech marketing. The higher you go in the organization, the worse it gets. Some of the most incompetent marketers have titles such as Chief Marketing Officer and VP Marketing. That doesn't absolve lower-level titles who seem to just be skilled at "field marketing" or "event marketing" and hire PR firms who try to get "earned media" and pray to the SEO gods. Many of the reason why tech folks dislike marketing is not because of marketing, but because of the marketers.