>the underlying goal is to drive revenue and ultimately profit in. Correctly matchmaking a need with your solution is just a side effect
As someone who worked in public relations, I'd like to play the devil's advocate for a moment.
The ultimate goal for all business is to drive revenue, and it is imperative that this is achieved in a legal manner that abides with the local regulatory/compliance requirements.
Public relations provide a crucial role to a business by expanding its market reach through raising awareness and educating the public on the potential benefits of a product. Other times they shield a company from potential negative, and often unjustified public outrage by carefully shaping the social narrative.
At the end of the day, it is up to our governments to create legislations that provide guidance and restrictions on what's allowed in advertisements. It has been established that a legal imperative, and thus a financial incentive will always triumph over the perceived "moral" choice, which often provides suboptimal value to the shareholders.
> The ultimate goal for all business is to drive revenue, and it is imperative that this is achieved in a legal manner that abides with the local regulatory/compliance requirements.
This belief that "if nobody said it's wrong, it's okay" means driving "legal revenue" is always a race for loopholes.
I had a disturbing look at the everyday work of a PR disaster management company, and watched how they subtly directed the entire flow of a minor internet firestorm the way they wanted it to go. Few people saw what was happening, including some of those who knew that a PR firm was involved and were on the lookout for it.
If this is something that individual small-to-medium- sized companies can afford, what are the big players doing that we never see? And if we never see it, how does it get regulated?
As someone who worked in public relations, I'd like to play the devil's advocate for a moment.
The ultimate goal for all business is to drive revenue, and it is imperative that this is achieved in a legal manner that abides with the local regulatory/compliance requirements.
Public relations provide a crucial role to a business by expanding its market reach through raising awareness and educating the public on the potential benefits of a product. Other times they shield a company from potential negative, and often unjustified public outrage by carefully shaping the social narrative.
At the end of the day, it is up to our governments to create legislations that provide guidance and restrictions on what's allowed in advertisements. It has been established that a legal imperative, and thus a financial incentive will always triumph over the perceived "moral" choice, which often provides suboptimal value to the shareholders.