> Apple doesn't seem to be in the business of selling software very much.
This is veritably false, they made $80 billion selling software this year. You might not see the App Store as software revenue, but Apple certainly does.
The context of the text you quoted seems to pretty clearly be about Apple selling their own software, e.g., as a publisher, not as a distributor. This whole branch of the discussion thread is, after all, about whether Apple adding end-to-end encryption for iCloud backups is "sherlocking" other cloud backup providers (spoiler: no).
This is veritably false, they made $80 billion selling software this year. You might not see the App Store as software revenue, but Apple certainly does.