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Someone skilled at selling your product for a commission, would be stellar at selling their most valuable product - themselves.

Sales and marketing is about reach and incentives. Outright lying works against you. Choosing to only tell the truth keeps you right where you are, on the slippery slope of sunk cost.

Folks in the sales and marketing domain come across real crafty; its a side-effect. Cz you deal with people (i.e. emotions, psychology and incentives). People who get played, know somethings up. Once you figure out how the sales game works, then its about trial and error to find a suitable market, using well known techniques and experimenting with new tools, growing that network. It is an art, learned slowly, with expensive mistakes.

There's also that steep cost attached to even play around with serious tools, effective strategies are not scalable, consume labor and time, require frequent pivots without much evidence, effects are only visible at a high macro level without much granularity. A lot of it works against an engineering mindset. And for a malicious actor, sales is a good breeding ground.

I recall the exact moment where the doors to this rabbit hole opened up for me - a comment from a friend of mine, "Its amazing how Gordon Ramsey has people lining up at his restaurant on opening day"



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