If it makes you feel any better, a more significant portion may come from Bing/OpenAI's way soon.

Or it'll get even better at ingesting all their content and providing the answers and points itself, never leading the user to their site.

Yeah, this strikes me as the end goal that Google, Bing, etc. are working towards and envisioning. Why redirect users elsewhere when we can just lock them into our AI-generated "search engine"? "Reveal original source URL(s)" will become a paid feature :)

Build roads, then add tolls, then build your own business, and reroute all traffic to them.

Weirdly enough, more than 50% of my traffic seems to be coming from RSS these days which is kinda wild.