And yes, self-driving cars will provide a huge boom to services like Zipcar, and indirectly to marketplaces like AirBnB that convert ownership into access.
At first I thought that taxi companies would use the vehicles, but now I think it is more realistic that zip car would be first (or someone like them) since not everyone will be fast to adopt and may be uncomfortable riding.in one. Then over time the economics will force cab companies to switch at which point it will be a mature market.
Bschool professors will talk about how cab companies made the wrong strategic choice even though it will really be the only option and one essentially predetermined.
