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To elaborate on this great point:

Say google gives you the option to pay $10/mo and not see adsense ads. Say a lot of people love that option and take advantage of it. Ad inventory goes down. Cost of ads goes up. Google looks at the price of an ad it could be showing you and goes, "why am I charging just $10?" Price of not seeing ads goes up, or even becomes its own auction.

This is how you can end up in a protection racket without meaning to.



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