This product is inherently experimental. They are not going to be operating at the type of scale they do when it comes to iphones, macbooks, ipads, etc ...

So I do imagine that if this thing takes off and they can start putting out hundreds of thousands or millions of units they will gain more savings through scale.

I'd love to know what their initial order for launch is. It will be interesting to see how far the preorder precedes delivery as well.