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That website--1990s text-only style--is a strong statement. I am not sure if it's a statement that "we're going to take over the world, get on board now" or "in hindsight, we'll say we should have spent more on marketing," but it does get one's attention.


The footer:

> "Why does our website look like this? At TI we believe we can change the world by displacing fossil hydrocarbon production at global scale. Like our website, our machines are simple so we can build millions of them as quickly as possible. Our website embodies our cultural commitment to allocating resources where they solve the most important problems."


It's quite rich to self-refer as "TI". I feel like Texas Instruments has claimed that.


I thought it was about not wasting bytes on unnecessary stuff, but do they load shittons of JS extra marketing tracking analytics or not is the real question.

Brutalism has been back for a while on webdev




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