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The problem with big ideas is that they are usually fantasies. And the problem with fantasies is two-fold: First, dreaming about them will largely satisfy you and reduce your urge to actually make it happen. Secondly, you will be more easily discouraged when confronted with the obstacles that will come your way.

According to the book "59 seconds", the trick to getting things done is to interleave realistic daydreaming of the benefits of success with an assessment of the biggest problems and setbacks you are likely to encounter. It motivates you and puts you in a frame of mind of attacking the problems rather than getting discouraged by them.

Also, big ideas tend to minimize implementation difficulties, which is also why they make good fantasy material. Running the USA better than Obama? Easy - I'd close Guantanamo, put the banks in their place, provide universal healthcare, stop all wars, reduce defense spending and make sure businesses that really create value have plenty of investment and freedom. But finding 10 new clients for my web design business in the next month? No way, man. That is WAY too hard.



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