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He posts and comment a lot (spam?) about it in a forum with potential customers: hackernews


I haven't seen any of OPs comments, but I remember when Checkly (also in this space) first launched the founder of that was posting a lot here and on Reddit.

I wouldn't say their comments were that helpful or insightful - mainly just advertising. Now they've raised ~$10m. It's spam, but it works ¯\_ (ツ)_/¯


This is exactly what I mean by "market until you think it's too much, and then some" - if it was truly too much, the average forum member would know (imo).


Spam works. It needs a level of shamelessness that I don't think is worth it, as many other things also work.


Yep, and reddit too.




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