That said, it seems like they already have production figured out, all the research done, etc. Why not just sell the product, instead of running a Kickstarter campaign? Is this just functioning as a pre-order, so they can make a big batch of them?
Big batch will make the average production cost go down.
"If we raise $25,000 then we can do a large first run, which brings the retail cost down significantly, so that we can sell the kit to you for $35 (including shipping)."
That said, it seems like they already have production figured out, all the research done, etc. Why not just sell the product, instead of running a Kickstarter campaign? Is this just functioning as a pre-order, so they can make a big batch of them?