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Oh man, I thought it was completely obvious what marketing is.

It takes effort to bridge the gap between users and manufacturers. We are used to the company doing the work and picking up the bill but the customer has as much need to figure out what solutions are available.

Having the company search the customer only barely works. It works but very poorly and only to some extend. The potential client feels bothered by the noise of endless offers and spends very little time on them. In stead of dangling your garden set in their face until one of them bites you can put it in a store next to the other garden sets.

Because pushing barely work products are limited to that what is instantly obvious.

Customers may also gather and inform themselves. They might willingly go to a conference and sit though lengthy presentations. In stead of screaming at you that I offer an email service a presentation is more about what sets it apart [say] its scripting interface.

If stores and conferences are still considered marketing the customer will have to put in more work to stay informed. They would tend more towards objective side by side comparison making the company more about the product than about marketing.

The pun of my joke was that customers are not stupid. They can find the breakfast cereal aisle and pick something entirely by themselves.

I thought it was obvious since the screaming contest is enormously frustrating. An overpriced mediocre product will allow for the largest budget which is most likely to win - so that is what you have to make? lame



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