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Not necessarily, but it should "change the calculus of launching an existing product in Europe", factoring in privacy laws. Either don't launch, or make sure that your product complies.


It isn't possible for an American company to actually comply.


That's not a EU problem. If the US puts laws in place that prevents their company from expending overseas, that's a problem that Americans need to fix.


There is nothing the companies can do about it.


They can lobby, right? I mean what are those $billions being spent on? Weakening environmental or consumer protections?


Yeah. But even if you act in good faith there's still a chance you'll make mistakes and run afoul of the law. And now the cost of a mistake is not "we'll end up losing money in this new market" it's "our business might fail worldwide".




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