I'm really liking the UX there! In sports-speak there's the "Whose got the ball" method to identify who is managing a topic...and the way this is executed - from what i saw in the video - seems really straight-forward to help answer that. While maybe some super tech-savvy orgs might not immediately see the value, i can absolutely see tons of small and maybe medium businesses wanting this functionality. As a father and a husband, almost by definition i am a cheapskate...but even i have to agree that the monthly pricing is quite fair. (Even though I'm really cheap, i am done with "free services" which are just not worth it - especially for running a business on, etc. I am now in the phase of my life where i am willing to pay for good products/services, assuming i do't get treated like cattle.) Best of luck and kudos on a really nice product!