When I got the job selling an insanely inferior version of the product I couldn't sell the formula was this, sit down and listen...
They had 40 different registered businesses all selling the same software but with a different name to protect the guilty. A modest size call center divided into 40 groups. Each prospect would get at least 40 calls but more often something towards 120. Pricing started high then gradually lowered with a few "errors" so that the prospect could say they got a call 2 days ago and they only charged x. "Ohh, that cheap???" Etc
It worked, people got really angry 30 to 80 calls in and they purchased from the "other" company.
One of my learning moments involved the realization that keeping up with the Joneses is much more appealing than being ahead. If all npcs interact with the village fountain it makes perfect sense. If you are the first to discover tossing a coin in it and making a wish it is going to be a hard sell.
When I got the job selling an insanely inferior version of the product I couldn't sell the formula was this, sit down and listen...
They had 40 different registered businesses all selling the same software but with a different name to protect the guilty. A modest size call center divided into 40 groups. Each prospect would get at least 40 calls but more often something towards 120. Pricing started high then gradually lowered with a few "errors" so that the prospect could say they got a call 2 days ago and they only charged x. "Ohh, that cheap???" Etc
It worked, people got really angry 30 to 80 calls in and they purchased from the "other" company.