Interesting thought. Never thought about it this way (and working in an environment, where it might fit).
Not trying to defend the practice of ads like they are today, but thinking twice brings one thought to my head:
Why recreate the style of an old medium in a new one. When the printing press was developed - for the first decades books just looked like before. looked like they were handwritten by scribes. Gradually books evolved into something more of their own.
So why build digital copies of magazine-layout? I really do not have a better solution - I am merely asking the question, that keeps bugging me all the time, when I think about the evolution of the web.
Not trying to defend the practice of ads like they are today, but thinking twice brings one thought to my head:
Why recreate the style of an old medium in a new one. When the printing press was developed - for the first decades books just looked like before. looked like they were handwritten by scribes. Gradually books evolved into something more of their own.
So why build digital copies of magazine-layout? I really do not have a better solution - I am merely asking the question, that keeps bugging me all the time, when I think about the evolution of the web.