People buy an emotion, not a product. Some of my friends know these guys and by ... | Hacker News

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djt on Sept 18, 2012 | parent | context | favorite | on: Kickstarter vaporware of the day, Lifx edition

People buy an emotion, not a product.

Some of my friends know these guys and by the sound of it this is a case of a "overnight sensation" that has been years in the making.

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