Like a lot of other apps that go viral, it's a novelty that wears off in a few weeks (if that). There's nothing that keeps people on the platform. How many goofy AI generated videos does someone actually want to make? 10? 20? After you've done that, what else is entertaining or amusing? Any _really_ good Sora videos are posted on TikTok or Reels anyway. There's nothing tying you to the platform.

The app got boring as they expanded the safety and copyright measures limiting what types of videos you can make. They would let celebrities of course bend the rules and when you try to remix the video with yourself in it the video fails due to copyright/IP violations. The minefield of rules even to make silly parody videos made it so you need to spend 20+ attempts to make your video. No thanks, I am out.

Also their algo to show you videos is horrible. It's just stupid like six-seven clips over and over and similar.

Explicit AI slop isn’t very desirable. But tricking people into thinking that AI slop is real is, sadly, mostly desirable.

Sora fading may just reinforce that companies need to continue to focus on sneaking in AI slop manifesting as content to drive adoption.

Nailed it!

I guess the novelty finally wore off after everyone tried it out for a week. It is definitely cool technology, but I honestly do not see a reason for a normal person to use it every day.

i think similiar to the metaverse, it shows an abstract decoupling between tech CEO's and reality. SORA is a platform that probably looked fantastic on a pitch deck - X amount of $ per AI video compared to Y amount of $ per human video, and you can generate 10 million more!

But focusing an app on the most low effort things is always going to limit it's reach