Again what I said about different customer acquisition models. 1 - Smart phones have 2-4 years life at about $200 or so price point. They are not $60,000 cars that force buyers to buy a $600/year service contract from Tesla.

2 - Apple had the entire MP3 market with their ipods not to mention an army of long-time fanboys. Translate to a strong consumer brand loyalty. Tesla doesn't have any of these.