Compare the iconic Testarossa [0] with the latest F80 [1], do you see anything common that screams “Ferrari design language”? I don’t. If anything, Luce looks more like a modern take of the classic Ferrari model.
You criticized it despite not knowing how the exterior looks like, or what Ferrari’s requirements are, e.g “fresh take in the new era”, “distinct look for EV”, “avoid upsetting existing buyers who want to protect their car’s value”, “attract younger affluent buyers who grew up with Apple products”, and so on.
Another thing to consider, this will be a SUV for the mainstream, not the enthusiasts, although it still requires preorder and long waiting time.
Design is very subjective. I personally don’t love this. I like Land Rovers’s much more. Still the criticism here reads a lot like “Jony Ive is no longer cool, so anything he touches sucks”.
You criticized it despite not knowing how the exterior looks like, or what Ferrari’s requirements are, e.g “fresh take in the new era”, “distinct look for EV”, “avoid upsetting existing buyers who want to protect their car’s value”, “attract younger affluent buyers who grew up with Apple products”, and so on.
Another thing to consider, this will be a SUV for the mainstream, not the enthusiasts, although it still requires preorder and long waiting time.
Design is very subjective. I personally don’t love this. I like Land Rovers’s much more. Still the criticism here reads a lot like “Jony Ive is no longer cool, so anything he touches sucks”.
[0] - https://f1rstmotors.com/blogs/the-ferrari-testarossa-the-cla...
[1] - https://www.caranddriver.com/photos/g65351444/2026-ferrari-f...