is there a name for the phenomenon where a user immediately assumes the smallest and lowest contrast button on an interface is the option they want, before actually reading any of the words?
Enter through the narrow gate, for the gate is wide and the road is easy that leads to destruction, and there are many who take it. For the gate is narrow and the road is hard that leads to life, and there are few who find it.
[Matthew 7:13-14]
This reversed cta thing is what I've been evolved to do. Always look for the opposite of a cta button and click it. This reconciles with the fact the incentives have been off for the past few years or decades.
