> Is the consumer going to pick a more expensive, ugly, non integrated vehicle for their trip?
The consumer does not care about which car picks them up or what hardware integration it has. The consumer cares about which car is available in their service area, how quickly it will arrive, how much it will cost, how quickly it can get to their destination, and that it will do so safely.
The consumer does not care about which car picks them up or what hardware integration it has. The consumer cares about which car is available in their service area, how quickly it will arrive, how much it will cost, how quickly it can get to their destination, and that it will do so safely.