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> If you don't think 40% is a hefty price drop then idk what to tell you.

For 15 years of tech product, it's not.

For a tech product to stay the same price in dollars for so long is not great. And remember that the 17 itself is $799. This is the discount model and it's still way over the $500 bar.

> The idea Apple should be going even beyond that to make low-end new phones for a company that positions itself at the top of the market, is just silly.

It's silly because you took the thing being complained about, the positioning, and made it part of the premise. Anything sounds silly if you do that.

> you can't please everyone with a lineup of 5 phones

5 phones is plenty to cover a big range if they wanted to. Pro and Pro Max isn't needed, and the Air is totally unnecessary with how close it is to a normal model.

Though for market coverage I wouldn't say low end first, I would say new SE model. I bet a 4.3 inch screen would sell a lot better than the Air's thinness.



Alright I guess we simply disagree, it's getting a bit out of hand to argue this case, and to be honest also a bit silly. Apple's best selling phones are the Pro and Max, which you want to scrap, and you advocate for a 4.3 inch screen when the iPhone mini was Apple's biggest flop phone. I'm not really interested fleshing out why that doesn't make sense if it isn't obvious.

You also think a 50% discount is not much which we just have a disagreement about, no point arguing that further. But to expect an even cheaper lineup with lower specs just doesn't make sense and we've covered the obvious reasons already. For one, Apple has tons of competition at that price/spec level. And secondly, Apple already made hundreds of millions of such phones (they're called years-old models) which anyone can buy with new batteries at the price level you're talking about (<$400). To bring out additional new models that compete with its old models and other brands brings little additional revenue and even smaller margins, the opposite of what drives Apple's market cap. With respect it looks to me like there's a reason you're not CEO of Apple and that Apple isn't taking your advice to bring out another iPhone mini flop or low-budget competitor.


> Apple's best selling phones are the Pro and Max, which you want to scrap

I was suggesting combining them, not scrapping them.

> you advocate for a 4.3 inch screen when the iPhone mini was Apple's biggest flop phone

I'm referring to the SE, not the Mini.

Even when they released 13 Mini and SE (3rd) at the same time, I think both of them sold more than the Air, and combined they were way ahead.

At this point it's been 4 years since either an SE or a Mini, so a new SE would sell lots.

> With respect it looks to me like there's a reason you're not CEO of Apple and that Apple isn't taking your advice

The $500 thing was never supposed to be advice. It was a pricing complaint.




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