Why? Just because every other time people gave complete control over their data and content it turned out be a bad idea and the the internet itself was invented to avoid this problem?

But it's different now, the companies involved are the ones I've read about since I was young and are therefore trustworthy and permanent. I know older people thought the same thing and turned out to be wrong every single time, but this time it's different. Why is it different? Uh ... I'll get back to you on that.