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He's taking a systematic approach to de-risking areas of the business that he doesn't feel comfortable with.

This is the same thing you do when you jump into a large code-base.

He's resisting the temptation to use sales skill on himself. Being able to create a reality distortion field is a useful skill for a CEO, but this skill shouldn't be trained on yourself.

When someone asks you a question you don't know the answer to (about your market, etc.), take note! Don't be that guy who just says: "Stupid investor. He doesn't get it." and ignores the question. Give the smartest reply you have, but let your lack of knowledge become a weakly held hypothesis. Then, attempt to validate or controvert this hypothesis.

In short, as a CEO, don't sell yourself too much. It blindsides you against what you should be learning.



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