Yes. It is time to chase names rather than institutions.
We already do it most other professions. (Entrepreneurs, artists, Doctors, Lawyers etc)
One's personal brand can have credibility added to it by association with a large publication, but that association does not outweigh the value the individual brings. Especially if the costs associated with that publication no longer make sense.
As newspapers and online publishers continue to degrade their reputation through sponsored content (both off and online) and silly page view chasing slide shows and posts, the value they bring to the reader is also decreasing.
These institutions are failing. The individual or collaborative group of individuals is what will rise from the ashes.
We already do it most other professions. (Entrepreneurs, artists, Doctors, Lawyers etc)
One's personal brand can have credibility added to it by association with a large publication, but that association does not outweigh the value the individual brings. Especially if the costs associated with that publication no longer make sense.
As newspapers and online publishers continue to degrade their reputation through sponsored content (both off and online) and silly page view chasing slide shows and posts, the value they bring to the reader is also decreasing.
These institutions are failing. The individual or collaborative group of individuals is what will rise from the ashes.