He's minorly famous for his essays on how engineers can be better at marketing. A lot of it is about, but not limited to, how to properly A/B test your product.

A patio11-style would do some of the tasks mentioned here ( scroll down to paragraph that starts with "“What is it you do, exactly?” ): http://www.kalzumeus.com/2012/12/29/bingo-card-creator-and-o...