That's the whole point of the brand though. I don't think Beats is trying to convey the image that they're the objectively best brand of headphones. However, they are saying - these are endorsed by Dre, popular athletes & other profile musicians & that wearing them is "cool".
That's like complaining that Nike can markup a pair of Jordans for $150 even though they're objectively "just as good" as a pair that costs $70-$100. A "brand" is valuable.
Case in point - that "rebranding" of the wine, just got you an extra $17 in margin.
That's like complaining that Nike can markup a pair of Jordans for $150 even though they're objectively "just as good" as a pair that costs $70-$100. A "brand" is valuable.
Case in point - that "rebranding" of the wine, just got you an extra $17 in margin.