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I am thinking, maybe I should get an ad-blocker. Not tu reward the webistes, but stop punishing poor folks who buy ads and then waste money showing them to me, because I never click them…


The mistake you're doing is thinking only about impulse or intent driven advertising. But there's another form of advertising, which is brand advertising (i.e. CPV).

Why do you think that Coca-Cola or Pepsi insist on airing expensive ads in prime time or on conducting huge marketing campaigns? Because given hundreds of choices in a super-market, you'll go for the ones that have a brand you've heard about and this is because people hate having choices ;-)

And the funny thing is, even if you're isolated from mass-media and using ad-blockers on the net, you still end up noticing marketing campaigns on Facebook, or being suckered into reading ingeniously planted news pieces on the web, or ending up making choices because of your ads-infused friends.

Thing is, advertising affects you and the products you end up buying, even if you think it doesn't, unless you're completely isolated of course.


You should definitely get an ad blocker, for many reasons. If everyone blocks ads, content won't stop being produced. They'll just figure out another way to fund it.


ads are paid by click, no? so if you don't click, no harm done


Some are CPM/RPM, some are CPC and some ultimately require an arbitrary "action" which can sometimes be a conversion.

There are plenty of ad networks that will pay you some nominal amount just to display an ad to 'users.'




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