> No, the reason that clickbait works is because the clickbait itself (which is the thing which is presented before you click the link) looks like something that the user is likely-enough to like that they are willing to click it to find out.

I think at this point if a user clicks on a link titled "12 Best Disney Princesses", they know exactly what they're going to get—and they click on it, because that's what they want to see.